Case Study
Market Assessment
Our initial assessment revealed a rapidly growing demand for warehouse automation solutions in the US, driven by the e-commerce boom and the need for efficient order fulfilment. The market size for warehouse automation was projected to reach several billion by 2026, with a compound annual growth rate of almost 15%. Key competitors included established players and emerging startups.
Company Capabilities Assessment
Robotix’s core strength lay in its innovative robotics technology, which offered a flexible and scalable solution for warehouse automation. Their flagship product utilised a fleet of autonomous mobile robots and a proprietary software system to optimise warehouse operations. However, Robotix lacked a direct presence and brand recognition in the US market, which could hinder their ability to attract customers and navigate regulatory requirements.
Implementation Strategy
Based on our analysis, we recommended a two-pronged approach for Robotix’s US market entry:
- Strategic Partnership: Establish a partnership with a leading US logistics provider or e-commerce company. This would provide Robotix with a strong foothold in the market, access to a customer base, and valuable insights into local operations and regulations.
- Localised Sales and Support: Set up a dedicated sales and support team in the US to build relationships with potential customers, understand their specific needs, and provide localised support and training.
Robotix successfully secured a partnership with a major US logistics company in late 2022, enabling them to deploy their system in several warehouses across the country. Additionally, they established a US subsidiary to serve as their North American headquarters and support centre. Their successful US expansion played a crucial role in this remarkable growth, solidifying their position as a leading player in the global warehouse automation market.
